MXCity is a digital platform of 2+ million users designed to highlight, facilitate and discover the most attractive places, people, and events in Mexico to generate greater interest in its history and contemporary culture.
As Creative Director, I was tasked with designing V2 of MXCity, called MXC, which would be an interconnected and innovative content engine focused on Mexican artists and personalities, with a new vision of how we discover, develop, promote and consume Mexican culture internationally.
The design of MXC would be a cross disciplinary approach that bridged general content, original content, and experiences in order to feed into each other like a rhizome.